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Which companies love customers?
Not love to have them, but love interacting with them, knowing them, talking with them, learning from them, involving them in the business, and letting them take the lead sometimes. (And not just by...
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Let’s help NBC prep for the 2014 Winter Olympics
The 2012 Summer Olympics are almost over, but not the challenge of a world where more and more customers are looking to watch coverage — especially of the live kind — on devices other than TVs, and...
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Personal vs. Personalized
In Worth The Deal? Groceries Get A Personalized Price, Ashley Gross on NPR says, Heather Kulper is one of those people who really wants to get a good deal. She’s a mom in a suburb north of Seattle who...
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Cataracts for Customers
Let’s say you have an iPhone, and your carrier is AT&T.* That puts you deep inside what Scott Adams (of Dilbert fame) calls a confusopoly (and illustrates here). His text explanation: A confusopoly...
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Discounts are free if your time has no value
“Love it or hate it, Black Friday is all about the deals,” AdAge says, in Target, Amazon, Poised to Win Black Friday. That love/hate conflict speaks to the mixed blessings (and curses) of tying a...
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The Internet of me and my things
Let’s say this key ring is yours and you’ve lost it. If somebody scans the QR code with their smartphone, they will see a message from you. The message can say whatever you want (such as, “Help! I’ve...
View ArticleFor personal data, use value beats sale value
There’s an argument that goes like this: Companies are making money with personal data, and They are getting this data for free. Therefore, People should be able to make money with that data too. This...
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AT&T’s paint job on confusing pricing
In AT&T Ridding Some Retail Stores of Cash Register, Counters and Other Clutter, John McDermott of AdAge explains how the company is making its stores “warmer” to improve the “shopping experience”...
View ArticleVolvo’s In-Car Delivery Service
In Volvo launches in-car package delivery service in Gothenburg, Volvo’s new service “lets you have your Christmas shopping delivered directly to your car.” Intriguing idea that saves on parking...
View ArticleNew Rules for Privacy Regulations
The Wall Street Journal has an informative conversation with Lawrence Lessig: Technology Will Create New Models for Privacy Regulation. What underlies a change toward new models are two points: the...
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Hey publishers, let’s get past mistaking tracking protection for ad blocking
Here’s what the Washington Post tells me when I go to one of its pieces (such as this one): Here’s the problem: the Post says I’m blocking ads when I’m just protecting myself from tracking. In fact I...
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How customers help companies comply with the GDPR
That’s what we’re starting this Thursday (26 April) at GDPR Hack Day at MIT. The GDPR‘s “sunrise day” — when the EU can start laying fines on companies for violations of it — is May 25th. We want to...
View ArticleClik here to view.
Discounts are free if your time has no value
“Love it or hate it, Black Friday is all about the deals,” AdAge says, in Target, Amazon, Poised to Win Black Friday. That love/hate conflict speaks to the mixed blessings (and curses) of tying a...
View ArticleClik here to view.
The Internet of me and my things
Let’s say this key ring is yours and you’ve lost it. If somebody scans the QR code with their smartphone, they will see a message from you. The message can say whatever you want (such as, “Help! I’ve...
View ArticleFor personal data, use value beats sale value
There’s an argument that goes like this: Companies are making money with personal data, and They are getting this data for free. Therefore, People should be able to make money with that data too. This...
View ArticleClik here to view.
AT&T’s paint job on confusing pricing
In AT&T Ridding Some Retail Stores of Cash Register, Counters and Other Clutter, John McDermott of AdAge explains how the company is making its stores “warmer” to improve the “shopping experience”...
View ArticleVolvo’s In-Car Delivery Service
In Volvo launches in-car package delivery service in Gothenburg, Volvo’s new service “lets you have your Christmas shopping delivered directly to your car.” Intriguing idea that saves on parking...
View ArticleNew Rules for Privacy Regulations
The Wall Street Journal has an informative conversation with Lawrence Lessig: Technology Will Create New Models for Privacy Regulation. What underlies a change toward new models are two points: the...
View ArticleClik here to view.
Hey publishers, let’s get past mistaking tracking protection for ad blocking
Here’s what the Washington Post tells me when I go to one of its pieces (such as this one): Here’s the problem: the Post says I’m blocking ads when I’m just protecting myself from tracking. In fact I...
View ArticleClik here to view.
How customers help companies comply with the GDPR
That’s what we’re starting this Thursday (26 April) at GDPR Hack Day at MIT. The GDPR‘s “sunrise day” — when the EU can start laying fines on companies for violations of it — is May 25th. We want to...
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